Marketing Strategies

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A condensed study guide on Marketing Strategies. Please refer to the broader description for topics included in this study guide.

A condensed study guide on Marketing Strategies. Topics include, Creating Values, Customer Loyalty, Marketing, Production Orientation, Market Orientation, Effective Marketing Mix, Efficiency and Effectiveness, Societal Marketing Strategies, Sustainable Marketing, Marketing Planning & Marketing Research, SWOT Analysis, Marketing Planning Process, Marketing Research, Consumer Decision Making Process, B2C and B2B Buying behavior, Characteristics of organisational buying, Decision Making Unit, The Buying Process, Market Tools, The Buy Classes, Product Types, Relationship Marketing, CRM.

Educational Level

Higher Education


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